He’s also A&R for Barker’s DTA records, which recently became home to one of the genre’s early success stories, Avril Lavigne. Minardi’s signings focus on Fueled By Ramen, the label responsible for breaking acts like Paramore, Fall Out Boy, and Twenty One Pilots. “There’s probably some teen angst people have been trying to figure out ,” he told NME, “but there are also through-lines from the glory days of the late ‘90s into the early 2000s, with acts like Pete Wentz and Travis Barker ushering in a new generation.”Īvril Lavigne on the cover of ‘Love Sux’. Johnny Minardi, vice president of A&R at Elektra Music Group, agreed with Petracca’s take on the genre still being current. We’ve always tried to make our events cool and current and something you want to go to tonight because it’s the coolest place to be,” Petracca said, adding: “Not because you like reliving your youth.” “I read descriptions of some of our competitors and they market themselves like ‘step back in time to 2005.’ We’ve never tried to do that. They plan to sign up-and-coming artists because for Emo Nite LA, it’s not just about travelling back in time or “swoop hair, studded belts, and sad faces” but supporting a modern genre that’s finally getting the attention it deserves.
Outside of their Coachella set, Petracca and Freed told NME their plans for this year include launching a label called Grave Boy Records. I think that was the first time he ever did anything like that in public.”Ĭo-founders of Emo Nite LA Morgan Freed and TJ Petracca CREDIT: Brooke Ashley Barone He did a few original songs, but he also covered ‘Adam’s Song’. He wanted to play our first festival, and he ended up playing for free. “Back in 2017, MGK came to our parties just to hang out,” Petracca said. “Finally, this year, it feels like it’s breaking through, and we get to be like, ‘I told you it was cool’.”Īccording to the duo, that fight includes giving a platform to younger bands like Magnolia Park who they introduced to their “built-in audience” by having them on stage with veterans like Lavigne and prominent acts like Machine Gun Kelly, who got his pop-punk start at Emo Nite. “It feels really awesome to be putting our heart and soul into something and fighting for this subculture for the past seven years,” he added.
“The surprise festival guest and artists we’re bringing with us, when I started having conversations with them they were like, ‘We were never invited, not even at the height of our career, so of course we’ll do it,’” Petracca said. A post shared by Emo Nite co-founders are excited to use the revival’s momentum to finally get their emo idols on the Coachella stage.
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